GRAND OPENING CEREMONY OF AEON MALL HA DONG 2019
Time: December 5th, 2019
Venue: Aeon Mall Ha Dong,
Taking the geographical location (in the silk hometown of Van Phuc – Ha Dong) as a “key point” for the development plan, Aeon Mall Ha Dong being opened with the image of a soft pink silk strip and the slogan “Weaving the future” has shown clear understanding of customer insights. Not only is this a key that fits the target market, but it also has a strong emotional attachment. Sometimes, the emotional factor plays a big part in motivating customers to take action.